• Makes your message stick. [ Video increases memory retention by 50% ]
• Keeps prospects engaged in your site for longer periods of time. [ Greater information retention ]
• Keeps clients coming back. [ Encourages a following with new testimonials and knowledge ]
• Spreads your message farther and faster. [ Generates viral pass-along behavior ]
• Helps you stand out from your competitors. [ How many of them use video? ]
The Web supports both short-form video in the page and long-form video that can be viewed as a full-screen, broadcast-quality experience. Today, short-form video clips drive the most traffic online and lay the groundwork for long-form content, so the Internet is the key place to start building your marketing strategy.