Why Web Video?

Monday, 05 July 2010 02:18
According to the Pew Internet & American Life Project, 57 percent of Internet users watch video online, and among users age 18-29, that number jumps to 74 percent. If you’re building a web media property either as your primary focus or as part of a multi-platform initiative, you need an online video strategy to stay competitive. According to ComScore, the average length of an internet video stream is 2.6 minutes.

Benefits of Video on the web?

• Attracts and engages audiences in a way text alone cannot. [ More than eye-candy, video is a sensory, emotional experience ]

• Makes your message stick. [ Video increases memory retention by 50% ]

• Keeps prospects engaged in your site for longer periods of time. [ Greater information retention ]

• Keeps clients coming back. [ Encourages a following with new testimonials and knowledge ]

• Spreads your message farther and faster. [ Generates viral pass-along behavior ]

• Helps you stand out from your competitors. [ How many of them use video? ]

The Web supports both short-form video in the page and long-form video that can be viewed as a full-screen, broadcast-quality experience. Today, short-form video clips drive the most traffic online and lay the groundwork for long-form content, so the Internet is the key place to start building your marketing strategy.


Ben Myrick

Ben Myrick

is the Owner, video editor, cameraman and director for Myrick Visual LLC.

He abhors cheesy productions, trite expressions, clichés and worn out approaches.

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