BMW sent a crew (not ours) all over the world to make mini-documentaries about some of it's loyal customers. They've created a great little series called: "BMW Unscripted" It's a great example of building a loyal fanbase by using engaging testimonials. Driving music and strong imagry aside, viewers gravitate to the inherent truth of each person's story in the series.
BMW UnscriptedSunday, 25 September 2011 21:42
is the Owner, video editor, cameraman and director for Myrick Visual LLC.
He abhors cheesy productions, trite expressions, clichés and worn out approaches.