Is print dead?

Friday, 16 September 2011 22:31

This front page article from The Onion, a popular satirical newspaper, attacks print media with a heavy dose of sarcasm and humor.

Myrick Visual still does print work for marketing clients on occasion, and while we think there are still many great uses for print, we've seen a strong push against print media in the last few years.  I'm going to go out on a limb here today and say that direct-mail advertisments have reached an all-time high for market saturation and an all-time low for effectiveness.

Now combine the onion article with the following excerpt from an interview with Tony Jone's of JOPA Productions, a social media consulting group, and you start to see where people are moving some of those print advertising dollars....

 

 

We came across this enthusiastic little comment when we were interviewing him about his experience working with us on previous projects.  It is based on Tony's own experience and research regarding promotion and marketing for his books.  We did not ask him to say this.

Something to think about….

 

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Ben Myrick

Ben Myrick

is the Owner, video editor, cameraman and director for Myrick Visual LLC.

He abhors cheesy productions, trite expressions, clichés and worn out approaches.

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